App Store Optimization Techniques 2017
ASO or App store optimization is a way of ensuring your app meets the Appstore criteria. It is a kind of SEO for mobile apps. As per the study 70% of the installed apps comes directly from the app searches. App searching is the most cheapest way to get more app downloads that is the reason why it is crucial to understand this process. This is what the developers crave for ie more downloads more sales. There are various techniques used to improve the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Once the app is launched the second stage of mobile app marketing takes over. App search engine optimization is arguably the most cost effective digital marketing techniques but also the most challenging to get right. The various components that can affect your ASO includes :
Title
The keyword positioned in the title is mainly responsible in dragging the traffic to your site. Don’t just randomly insert the keyword, do some research work on it. As your app begins to rank higher and gain more reviews news of your app will begin to spread by word of mouth.
Keywords
To top up the list you need to implement the keyword that is most relevant in search and is often used by the target audience. Along with it is also imperative to monitor competitors in order to realize how you compare week to week.
Logo
The logo of the application should be strong and eye-catching to drive initial product views. Bold colors paired with simple typography or chunky icons remain easily visible even at the smallest app sizes.
Type/Category
The app should be listed in appropriate category to increase the users who browse for apps rather than search for specifics.
Install App Rating System
Gathering positive rankings from existing app users is probably the most effective way to increase the ranking of apps. Among the list of top one thousand ranked apps more than 50% of had at least 4.5 ratings.
Title
The keyword positioned in the title is mainly responsible in dragging the traffic to your site. Don’t just randomly insert the keyword, do some research work on it. As your app begins to rank higher and gain more reviews news of your app will begin to spread by word of mouth.
Keywords
To top up the list you need to implement the keyword that is most relevant in search and is often used by the target audience. Along with it is also imperative to monitor competitors in order to realize how you compare week to week.
Logo
The logo of the application should be strong and eye-catching to drive initial product views. Bold colors paired with simple typography or chunky icons remain easily visible even at the smallest app sizes.
Type/Category
The app should be listed in appropriate category to increase the users who browse for apps rather than search for specifics.
Install App Rating System
Gathering positive rankings from existing app users is probably the most effective way to increase the ranking of apps. Among the list of top one thousand ranked apps more than 50% of had at least 4.5 ratings.